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Welcome to Nudge-it

Nudge-it is a European Commission-funded FP7 project bringing together dozens of scientists from 16 institutions across six European countries, the US and New Zealand. The project engages internationally leading experts in the neurobiology of motivational behaviour, reward and regulation of appetite, experimental psychology, functional brain imaging, behavioural economics and computational modelling. The project will develop innovative tools that link understanding across these interacting disciplines. The overall aim is to better understand decision-making in food choice and to build predictive models to contribute to improving public health policy.


 Two new books from the Masterclass in Neuroendocrinology series, edited by Nudge-it scientists


Computational NeuroendocrinologyComputational Neuroendocrinology

Duncan J. MacGregor, Gareth Leng

ISBN: 978-1-119-95169-8

more information


Neuroendocrinology of AppetiteNeuroendocrinology of Appetite

Suzanne L. Dickson, Julian G. Mercer

ISBN: 978-1-118-83932-4

more information


Call for papers for a special issue of Behavioural Public Policy.

"Neuroscience and behavioural economics of consumer behaviour – implications for policy makers"


more information  


Nudge-it partners have developed a  FREE online course on food choice, appetite and obesity entitled

“Understanding Obesity".

The first session has now finished but if you missed it then it will be running again  early 2017, along with a sister course on physical activity (SitLess, run by Dr Danijela Gašević, University of Edinburgh) so keep checking!  


Nudge-it is co-ordinated from the University of Edinburgh School of Biomedical Sciences by Professor Gareth Leng

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