A report of the Physiological Society meeting 10-12 September 2014
by John Menzies (University of Edinburgh)
The UK Physiological Society recently held a special scientific meeting to discuss the challenges of obesity. Attended by several UEDIN Nudge-it scientists, Understanding Obesity 2014, was held at St James Park, the home of Newcastle United Football Club. Sadly, attendees were not allowed to have a kick-about on the pitch, no doubt the groundstaff had worries about us marking the surface - the greenest grass I have ever seen.
The meeting was opened by Prof Steve Bloom who highlighted indirectly the complexity of treating obesity by describing the failures of the drug industry to address this problem successfully. There are good reason for this, of course, but a few eyes lit up at Prof Bloom’s estimate of the rewards of an effective drug - if even a fraction of obese patients were prescribed an effective drug, something in the order of $150 trillion could be made in ~10 years. But no-one is in science for the money...