I am an Associate Professor for Transformative Consumer Behaviour and Sustainability at the Department of Intercultural Communication and Management at Copenhagen Business School in Denmark. As a consumer researcher, my main focus is on sustainable consumption, health behaviour and consumer policy. Her main topics are centred on obesity, well-being and fashion consumption.
In Nudge-It, we will develop experiments to enhance healthy eating among vulnerable consumer groups. We will draw on traditional consumer research theories and behavioural economics. The aim is to explore possible nudges to promote healthy eating via controlled randomized trials. Instead of relying on intuitions, anecdotes or wishful thinking, the evidence and knowledge gained through these experiments can inform relevant stakeholders such as policy-makers.